Welcome to the Madison Press & Media Centre

Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page.

Press Releases

Please find below our latest press releases in summary, click on any of the summaries to view the press release in full :
 

Shimano Incorporates 11-Speed To Ultegra

Posted on: 30/04/2013

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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New XTR Components And Wheels For XC Racers

Posted on: 19/04/2013

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Cervélo - The New P3

Posted on: 16/04/2013

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Thor - New Helmet: The "Verge"

Posted on: 11/04/2013

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Saracen - Title Sponsor Of The 2013 British Downhill Series

Posted on: 28/03/2013

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Pearl Izumi To Sponsor The Tour Series in 2013

Posted on: 27/03/2013

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Cervélo - The Revolutionary RCA Frameset

Posted on: 14/03/2013

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Shimano - Deore 610

Posted on: 28/02/2013

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Shimano - BikePark Wales

Posted on: 15/01/2013

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Madison Genesis - New Top Tier Sponsor, Little Trees

Posted on: 10/01/2013

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Garmin - The new connected Edge range : Let others follow

Posted on: 07/01/2013

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Shimano Introduces New R320 Shoe with Dynalast

Posted on: 22/08/2012

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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PRO Announces New Falcon, Turnix and Griffon Saddles

Posted on: 22/08/2012

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Continental Limited Edition Grand Prix TT Tyre

Posted on: 28/06/2012

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Giro Announce New Air Attack Helmet

Posted on: 20/06/2012

Welcome to the Madison Press & Media Centre Madison has dedicated press officer within our Marketing team to assist with all media and press enquiries. Madison value the stong relationships we have with our existing press and media partners, both editorially and in terms of advertising, we welcome all editorial / product enquiries from all sectors; contact details to direct all press and media enquiries are shown on the right hand side of this page. ...
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Finish Line switches to environmentally friendly PET (#1) bottles

Posted on: 24/03/2011

Eco-conscious cyclists can now find Finish Line’s premium bicycle lubricants in even more environmentally friendly bottles. The company believes it is the only manufacturer to offer bicycle lubricants in bottles with the official #1 recyclability designation, indicating they are “highly recyclable”. Finish Line is transitioning an extensive product line to the new bottles, including: Ceramic WET Lube, Ceramic WAX Lube, DRY Teflon® Lube, WET Lubricant, WAX Lubricant, and 1-STEP Cleaner and Lubricant. “The switch to polyethylene terephthalate plastic or ‘PET’ (from #2 High Density Polyethylene or ‘HDPE’) means cyclists can feel comfortable purchasing premium maintenance products without any compromise to their commitment to recycling,” said Finish Line founder Hank Krause. The new bottles are easily identifiable by their glossy appearance. The new bottles began shipping in late ...
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Madison Responds To Cycle Touring Trend With New Tent and Outdoor Brand

Posted on: 31/01/2011

Madison is to exclusively distribute Easton Mountain Products, bringing quality tents, trekking poles and other technical outdoor gear to the UK market and you can get your first look at the full range at our iceBike* trade show.  The move is a direct response to the rising trend of cycle camping in the UK and demonstrates Madison’s continued forward-thinking philosophy that has seen its market-leading position continue to thrive. Founded in 1922, Easton Mountain Products - a leader in precision built outdoor equipment - has been dedicated in engineering the very best in technical outdoor gear for the serious user. At the core of Easton's success is the proprietary manufacturing of high-strength lightweight aluminum and carbon fibre tubing. For nearly 30 years, Easton has been supplying carbon fibre and aluminum tent poles for the most renowned brands in the outdoor market. The Kilo Tent...
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New Saracen website launched

Posted on: 26/01/2011

Saracen have launched their new website, with revamped features and up-to-date information on the 2011 range of bikes. Check out – www.saracen.co.uk – which features the full bike range with downloadable high-res images, the ever entertaining blog where stories will be posted on what the team are up to, along with the latest news and reviews. The site also boasts a new video section, be sure to check out Paul King our in-house rider testing the new Amplitude BMX range and sponsored rider Lance McDermott on his road to riding recovery. They’ll be posting videos to keep you up-to-date on what’s happening in their world and to share some awesome riding footage.Saracen brand manager Simon Wild said: “As we move forward with the Saracen brand re-generation we wanted to produce a website that was stylish, modern and nice to browse over a post ride beer. You can check out the latest models, fin...
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Shimano announced as title sponsor of the Singletrack Classic Weekender

Posted on: 10/12/2010

Shimano is the official title sponsor of the Singletrack Classic Weekender – an ultimate all-rounder weekend of trials, downhill and XC racing. The Shimano Singletrack Classic Weekender will be held on July 9-10, 2011, in Lee Quarry, Lancashire. The idea of the event is a light-hearted competition to find the best all-round mountain biker and for riders to work out where they stand in a test of skills, speed and endurance. Shimano Singletrack Classic Weekender is all about having a fun weekend of bike riding, good natured racing and a lot of socialising. Kellie Parsons, Marketing Manager for Madison the UK exclusive distributor for Shimano components, said: “Shimano is delighted to be title sponsor for the Classic Weekender bringing a fun event with something for all kinds of mountain bike riders.  Shimano and Madison are dedicated to supporting UK sporting events, as well as sponsoring ...
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Madison Crowned Snow Helmet Distributor Of The Year

Posted on: 09/12/2010

After just two seasons distributing snow helmets, Madison has been awarded Snow Helmet Distributor Of The Year at the Giro International Distributor Awards. Madison’s unprecedented growth in its first two seasons distributing snow helmets resulted in its nomination and win of the sought-after award, with growth of 120 per cent.  Dominic Langan, Madison’s CEO, said: “We've only been distributing Giro snow helmets for the last two seasons but we have enjoyed phenomenal year-on-year growth and to get awarded Giro snow helmet distributor of the year is fantastic. Giro is a market leading brand and customers in the snow sports channel in the UK have responded really well to Madison's distribution style and company ethos and this award is testament to that."Madison has been involved in the UK snowsports market for the last couple of years, distributing Giro snow helmets and goggles, and has re...
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Madison launches its B2B iPhone app

Posted on: 11/11/2010

Continuing to revolutionise the way our customers can communicate with Madison, we are proud to announce the immediate availability or the new Madison B2B iPhone application, now available for download within the business category of the Apple iTunes store.  The new Madison B2B iPod / iPhone app is the first UK supplier B2B app available through the official iTunes App store channel. Processing orders couldn’t be easier with the new app, with customers not only able to check their account details and view previous orders from their iOS device while they are on the go, they can also scan the barcodes of items using their devices camera while on the shop floor and add them to their order. The Madison B2B app brings full product specifications and images to the customer at the touch of a button, or swipe of a finger, with the full Madison product catalogue searchable by pr...
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Madison is the exclusive distributor of White Lightning lubricants

Posted on: 01/11/2010

Madison can announce that it has added White Lightning lubricants to its portfolio of exclusively distributed cycle products. White Lightning, which specialises in clean-ride technology, has the number one selling lubricant in the US and now Madison will be exclusively  bringing its unique range of products to the UK and Republic of Ireland. White Lightning’s products end the messy inconvenience and performance inefficiencies caused by the dirt, grease and grime build up. Clean Ride is White Lightning’s best selling self-cleaning lubricant which literally sheds dirt and grime while you ride, keeping your bike running smoothly and clean. While Clean Streak is their best selling dry degreaser which instantly cleans chains, gears, and disc rotors with no residue or water rinsing required. Madison’s CEO Dominc Langan said: “White Lightening is a fantastic addition to Madison’s portfolio and ...
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Madison is the exclusive distributor of Pacific Outdoor Equipment panniers and bags

Posted on: 27/10/2010

MADISON has been appointed the exclusive distributor of Pacific Outdoor Equipment cycling panniers and bags in the UK and Republic of Ireland.Based in Bozeman, Montana, USA, Pacific Outdoor Equipment specialise in touring, city and expedition bag systems becoming the market leader in the US and now Madison will be bringing these products to the UK.  Dominic Langan, Madison CEO, said: “Pacific Outdoor Equipment is a gem of a brand. Beautifully designed, constructed and taking the US market by storm. A worthy addition to the Madison portfolio of market leading brands.”Pacific Outdoor Equipment uses its own proprietary construction and welding techniques, whilst using eco-friendly materials to produce market leading waterproof bags. Its three ranges – City, Expedition, Lightweight –ensure there’s the right bag for any cycling situation.  Rixen & Kaul (R&K) bike mounting hardware...
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Shimano Sponsor British Cycling National Championships

Posted on: 12/10/2010

Shimano has pledged its support to the British Cycling National Championship which will take place in Derby this January.Madison - Shimano's UK distributor – will be supplying the course marking tape for the two-day event. Will Fripp, Marketing Director for Madison the UK exclusive distributor for Shimano components, said: "Shimano is delighted to be able to support the 2011 British Cycling National Cyclo-Cross Championships. Shimano and Madison are dedicated to supporting UK sporting events, as well as sponsoring professional athletes, and look forward to the Championships in January."The championships will take place over two days on 8th and 9th of January 2011 at the Moorways Centre and will be organised by Derby Cyclo-Cross’s experienced team. Derby Cyclo-Cross is an amalgam of cyclo-cross enthusiasts across several Derbyshire clubs – Derby Mercury CC, South Pennine RC, Heanor Clario...
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Madison distributes more than 140k catalogues through Future Publishing mags

Posted on: 08/10/2010

Madison is ensuring bikers up and down the country are in the know about the latest products to hit the market by producing stitch-in winter catalogue into all of Future Publishing's cycling magazines this month.   MBUK and What Mountain Bike will carry more than 77,000 copies of Madison's Off-Road Catalogue and more than 65,000 copies of its Road Catalogue will be included in ProCycling and Cycling Plus magazines.   This distribution ensures that all of the latest and greatest products on the market are brought to cycling fans with their favourite magazines.   ...
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Madison scoops Bike Biz award

Posted on: 07/10/2010

Madison beat off stiff competition to be crowned Bike Distributor supremo at the 2010 Bike Biz awards. The accolade is testament to the growing prowess of its own bike brands – Genesis, Ridgeback, and Saracen – as well as the Cervélo and Commencál brands that it distributes. Madison has been in the media spotlight in recent months with the Genesis Croix De Fer touring bike after Vin Cox pedalled into the Guinness World Records for the fastest circumnavigation of the world. The Cervélo P4 has also been making records taking Julia Shaw and Julian Jenkinson to victory in the Best British All-Rounder time trial championship. The annual BBAR title is awarded to the rider with the best average speed in individual time trials raced between April and September.Will Fripp, Madison’s Marketing Director, said: “We are delighted to receive the Bike Distributor Bike Biz award. This industry voted...
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Madison appointed as exclusive distributor of Zardoz NOTwax

Posted on: 05/10/2010

MADISON, the UK exclusive distributor of Giro snowboarding and ski helmets has been appointed as the exclusive distributor of Zardoz® NOTwax, and its line of ski waxes and specialised base care products.Said Dominic Langan, Madison CEO, “We are really pleased to be adding Zardoz® to our brand offering in the snowsports market. Its signature product, ‘Zardoz NotWax’ is a simple to use product, developed and patented by E.I. DuPont.  By dramatically lowering  friction, board and ski bases experience less wear, snow boarders are able to more easily get through the flats, and skiers are able to make switchback turns more easily, thus enhancing their control.” Langan continued, “Zardoz has a really simple sales message for easy pick up sales in store, it’s a perfect impulse item for nearly every snowsport enthusiast.”Product Information:Zardoz® NOTwax is a slippery pure liquid Teflo...
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Shimano sponsored riders end MTB season with successful World’s

Posted on: 14/09/2010

Shimano sponsored riders can look back at a very successful mountain bike season, culminating in a fantastic UCI Mountain Bike World Championships in Mont-Saint-Anne, Quebec, Canada.At the World’s we could celebrate several new champions using SHIMANO products: Maja Wloszcowska (Poland / CCC Polkowice MTB Team) is the new world champion in the Women Elite XC category. Maja is riding the new SHIMANO XTR M980 series, as well as PRO XCR series components and SHIMANO SH-M310 shoes. Mathias Flückiger (Switzerland / TREK World Racing) is the new champion in the U23 XC category. Mathias is also the overall winner of the World Cup U23. He is also riding the new SHIMANO XTR group, as well as SHIMANO SH-M310 shoes.Alexandra Engen (Sweden / Team Rothaus Cube) won the World Championships Women U23 XC. She is riding SHIMANO XTR M970 series and SHIMANO SH-M310 shoes. Tracy Moseley (GBR / TREK Worl...
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Madison Announces Multi-million Pound Property Purchase

Posted on: 24/08/2010

On Wednesday 18th August 2010 Madison completed the multi-million pound purchase of a further 80,000 square foot distribution and office facility in Knowlhill, Milton Keynes. The building is ten years old and was previously occupied by the Open University. The building has 12,000 square feet of office space and will be home for many of the office staff currently based at their existing site in Bradwell Abbey, Milton Keynes, along with some brand management and marketing personnel relocating from their North London office. This new distribution facility will house bicycles and could potentially hold over 50,000 bikes at any one time. In addition, all clothing and footwear from the Pearl Izumi, Shimano and Madison brands, along with Giro and Bell helmets, will be stored and distributed from a separate “cle...
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Genesis Bikes Set For European Roll-out

Posted on: 24/08/2010

The team behind the Genesis brand may be small, but their ideas are big as their bikes will testify. As the brand unveils its innovative designs for the 2011 season at EUROBIKE, they are keen to find European partners to establish Genesis across Europe and beyond. Genesis will be showcasing its stellar ranges of Mountain, Road and Cross bikes at this year’s EUROBIKE trade show, from 1st – 4th of September, at Friedrichshafen, Germany. Genesis bikes are designed without compromise by a small team of British riders to meet the demands of the UK riding scene, one of the world’s most diverse and challenging cycling environments. This innovative range consists of unique steel and titanium trail bikes, the award-winning Core series of aluminium hardtails, mountain bikes with hub gears, steel single speeds and class leading road bikes. ...
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Shimano : UCI and Shimano renew their partnership contract

Posted on: 03/09/2009

The International Cycling Union (UCI) and Shimano Inc. today signed an agreement to extend their partnership contract until the end of 2012.    The signing ceremony between the UCI President, Mr Pat McQuaid, accompanied by the Director General, Mr Jean-Pierre Strebel, and the Chairman of Shimano Inc., Mr Yoshizo Shimano, took place in Friedrichshafen, Germany, during the international bike show Eurobike.    Shimano, a leading worldwide supplier of bicycle components, fishing tackle and other sports equipment, has been a UCI partner since 1999 and provides technical services at the Road, Track, Mountain Bike, Marathon, Cyclo-cross, BMX, Juniors and Para-cycling World Championships, as...
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Madison Creates New Role Of Technical Manager

Posted on: 17/06/2009

Madison appoints Steve Goodwin to the newly created role of Technical Manager.  Steve Goodwin has been the Cycle Workshop Training Manager for the ATG (Aylesbury Training Group) for the last 10 years and has trained many of the UK’s cycle mechanics who have undertaken the NVQ.  Steve is a qualified teacher and engineer and also wrote the NVQ level 2 professional wheel building programme and the NVQ level 3 advanced hydraulics and special bike build program.  Steve is also a keen motocrosser and snow sports enthusiast which is essential for working with Madison’s diverse product and customerbase.Dominic Langan, CEO of Madison said “I am delighted to get a candidate of Steve’s calibre to join the Madison team. With the challenges of the all the various standards such as CEN impacting upon the business it is crucial we have someone on board who is able to correctly and commercially inte...
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Madison Launches Dedicated Clothing Website

Posted on: 16/06/2009

With the successful launch of the all new Madison clothing range at our iceBike* tradeshow in February this year, followed by exceptional sales in the interim period, exceeding all expectations, Madison are proud to launch a new website dedicated to the entire range;  www.cycleeverywear.co.uk.  The new website will act as a sales tool, outlining the technical features of the full range which includes both men’s, women’s and kid’s specific garments and accessories (eyewear, saddles & reflectives). It also features a handy dealer locator mapping tool which will help the consumer find their local retailer who has previously stocked lines from the range.The instant success of this new range can be, in part, attributed to the recent change in economic climate. An easily accessible, high quality technical clothing range at competitive price points with no up-front commitments or outlay...
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Shimano : New Disc Brake Movies Now On-line

Posted on: 12/06/2009

Shimano has teamed up with Anthill Films to produce a series of videos featuring Shandro, Simmons and Turenne, that uniquely showcase its 2009 mountain disc brake technologies through the eyes of some of the best in the sport. Appearing as a series of six themed videos that will debut online throughout 2009, Shimano team riders Andrew Shandro, Wade Simmons and Darcy Turenne are traveling the globe with the Anthill crew, hitting trails that put Shimano’s mountain disc brake systems through the ringer and tell a unique story in each video. The second video debuts today and can be viewed at Shimano’s YouTube Channel: http://www.youtube.com/user/ShimanoVideos or below.Viewers will see the riders push themselves and their Shimano goods to the limits through high-definition cinematography and unique point-of-view perspectives that provide a deeper connection to the athletes and the compone...
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Shimano : Anthill Films Announces A New Movie : FOLLOW ME...

Posted on: 01/06/2009

Squamish B.C., May 19th, 2009 – Deep in the coast mountains of BC, a small crew of filmmakers has spent the last eleven months huddled together, planning, scheming and brain-storming to come up with a concept for a new company and mountain bike film.  The hard work has paid off and Anthill Films is stoked to announce the release of their premier film FOLLOW ME... Scheduled to be released in Spring 2010, FOLLOW ME... will feature some of the best mountain bikers in the world, including: Sam Hill, Gee Atherton, Brandon Semenuk, Cam McCaul, Thomas Vanderham, Matt Hunter, Ben Boyko, Kurt Sorge, Steve Smith and Geoff Gulevich.    The Anthill crew is no new-comer to the world of mountain bike films.  Made up of five key members from the award-winning film company the Collective, Darcy Wittenburg, Darren McCullough, Colin Jones, Jonathan Shramm and Sterling Lorence, have been making films t...
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PRO : Weve Seen The Future & Its About To Get Faster!

Posted on: 01/06/2009

When Scott and Team Columbia-Highroad approached us for the development of a completely new aerobar to fit their revolutionary Scott Plasma project we just couldn’t refuse... The challenge of creating the worlds fastest aerobar within the UCI-limits (3:1-rule), using the latest technologies in terms of aerodynamics, materials and construction simply fits the PRO-philosophy. Besides the Scott requirements we also used our contacts and experiences with professional athletes and specialists in the field of aerodynamics and exotic materials to be able to integrate the latest developments and innovations. The PRO Missile Evo was born as a result of combining passion, commitment, innovation, technology & teamwork. The UD Carbon Monocoque construction of the base-bar incorporates fully integrated cable-routing for both brake- and shift-cables (fitting both regular and Shimano Dura Ace D...
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VholdR Introduces ContourHD : The World’s First HD Helmet Camera

Posted on: 29/04/2009

Madison is excited to announce the launch of the new ContourHD helmet camera, the world’s first HD helmet camera.   VholdR, the market leader for “shoot and share” wearable camcorders, is introducing ContourHD: The world’s first and lightest HD Helmet Camera.  The ideal camcorder to shoot and share video of your active lifestyle, the ContourHD provides amazing video quality, allowing you to choose between crisp High Definition or smooth High Action SD.  With wire-free wear-ability, and one button simplicity, this compact, rugged and affordable helmet camera makes HD quality video easy to capture and publish online.   “ContourHD is the perfect helmet camera for anyone who is skiing, boarding, mountain biking, riding motorcycles, racing a car, or any sport that requires hands-free and wire-free recording,” says Marc Barros, VholdR’s CEO.  “ContourHD and our Easy Edit softwar...
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Shimano Release New Ultegra Groupset

Posted on: 02/04/2009

The Shimano Ultegra road racing component group has been completely revamped to an increased level of perfection, similar to the improvements made in the new Dura-Ace 7900 series. Design of Ultegra 6700 series is inspired by aerodynamics, with a duotone silver color finish. Weight of the group has been reduced with 151 grams compared to the previous 6600 series (and -44 grams compared to Ultegra SL). New Ultegra offers a wide range of component options to suit all kinds of road cyclists, from enthusiasts to hard-core racers. Crankset (Double, Compact & Triple) The new crankset features HOLLOWGLIDE technology; a hollow outer chainring construction to save weight and increase rigidity for an optimal power transfer and further improved shifting characteristics. This anodized HOLLOWTECH II crankset will be available in three versions: Double (FC-6700: 53-39T, 52-39T), Triple (FC-6703: 52...
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Madison To Distribute Giro Snow Helmets

Posted on: 09/01/2009

9th January 2009 : Madison is excited to announce their firm arrival into the European snow market with the UK distribution of the winter 2010 range of Giro helmets and goggles.Arguably Giro’s strongest ever complete offering, with a firm emphasis on styling, technology and features, there should be something for everyone, whether you’re exploring remote backcountry, hitting up the park or competing in a World Cup Super-G, skiers and boarders alike. There’s even a range of sunglasses featuring Zeiss™ certified polarized lenses for those that favour glasses to goggles or for those relaxing sunny days cruising the pistes.No strangers to innovation and initiating trends, the 2010 range is amazingly Giro’s 11th helmet lineup and 3rd range of goggles. Kick starting off the trend for military-style brimmed helmets with the launch of their seminal ‘Bad Lieutenant’ helmet 7 years ago, the 2010 r...
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Madison Acquires The Saracen Brand

Posted on: 08/12/2008

8th December 2008 : Madison is pleased to announce it has secured the purchase of the Saracen brand and all the related intellectual property.  Saracen, the company, will continue to trade as normal until the end of March 2009 following which it will bring the business to a close.Over 1 million Saracen bikes have been sold in the UK since the 1980s and the company has been at the forefront of the UK Mountain Bike scene boasting team riders such as Steve Peat and Rob Warner.  Saracen is a well-recognised bicycle brand in the UK and has a place in the hearts and minds of consumers and many retailers alike.Madison aims to recapture the essence of the earlier pioneering days of Saracen and develop a strongly recognised brand for the independent bicycle retailer.  The purchase of the brand is only the start of a major new investment program from Madison, including building a new design team w...
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Shimano : Denis Menchov brings back home the Maglia Rosa

Posted on: 01/06/2008

Denis Menchov (Team Rabobank) is the glorious winner of the Centenary Giro d’Italia. Hundred years after the first edition of the Giro, Menchov showed that he was the one to earn the maglia rosa over three weeks of racing in one of the most exiting Grand Tours ever. It has been a fantastic race: 21 stages, 3455 km with six mountaintop finishes and three time trials. And even more important: all the top teams were present and eager to win the pink jersey. Denis Menchov showed his ambitions in the 5th stage with finish on top of the Alpe di Siusi where he beat the competition, including Danilo Di Luca (LPR) his biggest opponent and 2007 Giro winner who was wearing the pink jersey. The Russian rider demonstrated his strength once again in the 12th stage, an individual time trial over 60.6 km. After this victory he took over the lead and defended it successfully until the end despite sev...
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Respro : Press Release for Swine Influenza (Flu) H1N1 Virus

Posted on: 05/05/2008

Following numerous enquiries, Respro have released the following information for people who have concerns about the current flu strain and how best to protect themselves from it.Swine Influenza (Flu) H1N1 VirusA virus is a micro-organism smaller than a bacteria. It invades living cells and uses their chemical machinery to keep itself alive and to replicate itself. Viruses cause many common human infections, and are also responsible for a number of diseases.It is usually carried on water droplets (moisture in the air) and dust particles in the air. It can also be transferred from person to person by coming into contact with viral material left on a surface by an infected individual. In the case of person to person contact regular hand washing is recommended to reduce the risk of infection.In the case of airborne viral matter the use of a face mask is recommended. The two most important mo...
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