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Madison is delighted to announce a partnership with TOOO Cycling for exclusive distribution of their products in the UK cycle market.

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On behalf of the entire #FISTARMY, we are thrilled to present our latest and tastiest collection to date… Chapter 18 This Chapter is jam packed full of FIST goodness, including Red Label gloves from the queen of two wheels Caroline Buchanan, Olympic medallist and BMX Icon Daniel Dhers, X Games medallist and Two Wheel phenomenon Ryan Williams, 2 Stroke Royalty Stank Dog and Aussie MTB Shredder Baxter Maiwald to name just a few!

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It is always important to listen to your customers and to constantly adapt your business to meet their needs. The world is always changing and the speed of change was accelerated by the pandemic and the cycle industry was not impervious.

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Cycling has a sustainable character. A tour on a road bike, mountain bike or gravel bike in nature benefits everyone’s health. And every trip that is made by bike instead of by car is pure environmental profit. Shimano is making cycling even more sustainable with, among other things, environmentally-friendly packaging.

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The Belgium based helmet company has created the world’s first fully integrated rotational impact technology. Next level brain protection that’s better by design.

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Madison is delighted to announce that they’re partnering with Quad Lock once again to provide distribution to the cycle industry in the UK.

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