Latest News

Madison have pledged their support to the growing industry initiative ‘Investors in Cycling’, The Bicycle Association’s (BA) programme promoting the growth of cycling through advocacy.

Continue Reading

Last year we debuted digiBike* as the online version of IceBike*, designed to let us connect with customers in a world where face-to-face meetings had been put on hold. With the latest news about COVID variants urging caution once again, we’ve decided to choose the digiBike* format for the second time in 2022.

Continue Reading

Madison is delighted to announce distribution of O’Neal motocross apparel in the UK. The deal will see Madison hold the O’Neal range in the UK, making it easier for dealers to get hold of the kit and remove many of the duty/shipment issues experienced post-Brexit.

Continue Reading

In news that we’re incredibly excited to announce, Freewheel is the new national sponsor for the Fort William round of the Mercedes-Benz UCI Mountain Bike World Cup for 2022.

Continue Reading

Updated, revamped and redesigned for 2021, the TruFlo floor pump range is bigger, brighter and bolder than ever before.

Continue Reading

Built for those who never compromise, Shimano’s premium R9200 series moves to 12-speed Di2-only, disc or rim-brake set-up with wireless shifters, faster derailleur operation, larger 54-40T chain rings and 11-34T cassettes. Series includes a new power meter, SERVO WAVE brake technology and a new line-up of tubeless and tubular wheels.

Continue Reading