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Saracen is delighted to announce a new partnership with one of the UK’s premier uplift bike parks, Antur Stiniog, to become an official demo centre.

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Madison is delighted to team up with Velorim in a bid to make cycling a greener sport by reducing the number of tyres that go to landfill every year in the UK and Ireland.

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At Madison and Sportline, February usually means one thing: IceBike*. Obviously, the current situation has got us thinking that inviting the UK bike industry to a large convention centre just isn’t going to happen. So for 2021 instead of IceBike*, we’re bringing you the very first digiBike*.

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In an exciting move for both parties, Madison has agreed a deal to become the new distributor for Singletrack Mountain Bike Magazine, bringing the title direct to bike shops in the UK.

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Air-Liner GRAVEL takes the performance of tubeless-ready gravel tires beyond the limits. Given the success and positive results achieved by Air-Liner mountain bike version, Vittoria decided to push the product beyond the MTB spectrum and to develop an innovative insert that could support tubeless-ready tires for gravel applications.

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After a year where it’s fair to say that things haven’t gone to plan in the downhill world – or the sports world in general – here at Madison Saracen we’re looking forward to 2021 with a renewed sense of optimism and some changes to the line-up.

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