Passionate about cycling
It goes without saying that everyone at Madison is passionate about cycling - it’s in our blood. We’re equally passionate about providing our customers with the best possible service from representing world leading brands to holding high levels of inventory, fast and accurate delivery, technical support and in-store training. Our ambition is to do all we can to help our customers be successful retailers.
We launched our Business to Business system (B2B) in 2001, and it very quickly became an essential and indispensable tool for our customers.
Madison B2B
We’re extremely proud of our industry leading B2B system, which has been a cornerstone of our business since 2001. Constantly evolving state-of-the-art online ordering system designed to make life easier for all of our customers. Live inventory for all of our product portfolio, well presented and simple to use intuitive ordering platform. Engaging promotions and content which is accessible 24 hours a day, 7 days a week.
Brand Management
Madison is a full-service distributor for the brands we represent. We know our market and we determine the best route to market for all our brands to achieve the best results. We are very proud of our brand management team who have a wealth of experience and work closely with our brands but also with our sales team, marketing team and with inventory planning.
All of the information on our B2B system is curated and updated by our brand managers. It is also their role to ensure the brands they manage are getting the best possible exposure within the business, with our customers and the end consumer.
Shimano Training Centre
In 2019 we opened the Shimano Training Centre – a bespoke area featuring nine fully equipped workbenches, a bike-fitting lab along with seminar and meeting spaces. It’s where our Shimano technicians deliver training to mechanics who work throughout the UK and Ireland as well as other technical product training. Retailer education is important to us and we continue to invest in training both in-house and remotely in the stores.
