About Madison

  • So much more than a distributor

    Madison started back in 1977 as a small bike shop based in West Hampstead, London. Over the last 40 years, the business has transformed itself into the UK’s leading distributor of bicycle parts and accessories.

Passionate about cycling

It goes without saying that everyone at Madison is passionate about cycling - it’s in our blood. We’re equally passionate about providing our customers with the best possible service from representing world leading brands to holding high levels of inventory, fast and accurate delivery, technical support and in-store training. Our ambition is to do all we can to help our customers be successful retailers.

We launched our Business to Business system (B2B) in 2001, and it very quickly became an essential and indispensable tool for our customers.

Madison B2B

We’re extremely proud of our industry leading B2B system, which has been a cornerstone of our business since 2001. Constantly evolving state-of-the-art online ordering system designed to make life easier for all of our customers. Live inventory for all of our product portfolio, well presented and simple to use intuitive ordering platform. Engaging promotions and content which is accessible 24 hours a day, 7 days a week.

Brand Management

Madison is a full-service distributor for the brands we represent. We know our market and we determine the best route to market for all our brands to achieve the best results. We are very proud of our brand management team who have a wealth of experience and work closely with our brands but also with our sales team, marketing team and with inventory planning.

All of the information on our B2B system is curated and updated by our brand managers. It is also their role to ensure the brands they manage are getting the best possible exposure within the business, with our customers and the end consumer.

Shimano Training Centre

In 2019 we opened the Shimano Training Centre – a bespoke area featuring nine fully equipped workbenches, a bike-fitting lab along with seminar and meeting spaces. It’s where our Shimano technicians deliver training to mechanics who work throughout the UK and Ireland as well as other technical product training. Retailer education is important to us and we continue to invest in training both in-house and remotely in the stores.

  • Distribution

    We have two wholly-owned sites in Milton Keynes. The first opened in 1998 and was a design and build project on an existing brown field site. This 75,000 square foot facility is a very busy distribution centre but also accommodates our showroom, training centre and the development team for all our own brands.


    The second site was originally built for the Open University and this 60,000 square foot facility is also a busy distribution centre for big box shipment and also houses our finance, logistics, customer care, brand management and marketing teams.

28,000 SKUs in stock

We have 28,000 SKUs in stock, ready to go, housed in over 150,000 square feet of warehouse space.

1,100 Orders per day

On average we ship 1,100 orders and 2,500 outers per day. That adds up to 80,000 boxes shipped each month.

Next day delivery

85% of those orders placed before 5pm get out the door the same day for next day delivery.

Early guarantee

100% of orders placed before 3pm are dispatched same day to be delivered the next working day.