If you like brands that are always looking forward and innovating, then you’ll love Lazer. A company with over 100 years of history, they’ve been at the forefront of helmet technology since helmets were leather caps worn by people riding steel bikes over cobbles in Belgium.

Lazer believes that bike helmets should be the best blend of safety, technology, design and comfort and looking through their range you can see those values in everything they do.

Having made helmets for some of the world’s best cyclists like Tom Boonen, Paolo Bettini and 2022 Tour de France Green and Yellow jersey winners Wout Van Aert and Jonas Vingegaard, Lazer has not only proved itself at the highest level but gathered thousands of hours of ride testing and feedback from some of the all-time greats to design and improve its products.

In 2022, Lazer introduced one of their biggest innovations ever in Kineticore, their own in-house developed anti-rotational impact technology. Kineticore changed the game in the helmet sector because its part of the helmet, not added in post-production. That meant Kineticore helmets are lighter, better ventilated and use less material (and are therefore more eco-friendly) than anything else on the market.  

Lazer also recently introduced the Cage, the first ever downhill certified full-face helmet to receive a 5-star rating from the independent testing lab at Virginia Tech University – considered the industry standard for bicycle helmet safety testing.