Welcome to the news section of the Madison.co.uk website. Here you will find all our latest stories about our sponsored athletes, our brands and whats the latest and greatest in new products in the cycling, motocross and freesports world!Click on any of the title / read more links shown below to view any of the featured stories in full detail
Early season testing started for the Santa Cruz Syndicate with mechanics, engineers and riders arriving in the town of Imperia, Italy, for three days of extensive testing aboard the latest Santa Cruz full carbon V-10s. The bikes were decked out with the Syndicate’s newest sponsor products from Fox and Shimano. The Syndicate’s choice to join forces with Shimano and Fox proved to be a great decision as the test session was incredibly successful.Santa Cruz Syndicate - San Romolo Testing from santa cruz bikes on Vimeo.“Testing was amazing, the most productive test session I have ever been to. Besides good riding and eating killer Italian food, our Syndicate family expanded with Fox and Shimano. I feel this was a great start to the year and I’m looking forward to more positive things to come in 2012,” said Greg Minnaar. The testing took place on the long downhill racetrack in San Romolo w... Click Here To Read More
Last weekend the World Championships cyclo cross were held in Koksijde, Belgium. In all four categories the new Word Champions won their titles on SHIMANO and PRO equipped bikes, a true Grand Slam!Niels Albert dominated the men’s race from start to finish. Albert blasted away in the opening lap and his competitors never saw him again until the award ceremony. SHIMANO assisted him with DURA-ACE Di2 group sets, C35 wheels, PRO stem, handlebar and saddle and SHIMANO eyewear and shoes.At the women’s race, Marianne Vos took the lead at the start and never gave her leading position away. She out-powered the rest of the field using exact the same equipment as Albert, no coincidence as this is without doubt the best set up for cyclo cross!On Saturday Dutchmen Mathieu van der Poel (Juniors) and Lars van der Haar (U23) both won their races on bikes with SHIMANO group sets and PRO handlebar/st... Click Here To Read More
Project 1t4i, the newly named Dutch professional cycling team will be using OGIO’s new Endurance Collection throughout 2012 as they compete around the globe.“We chose OGIO as the official bag of our team because of its great reputation for quality and innovative design,” said Iwan Spekenbrink, General Manager of Project 1t4i. “The Endurance Collection will be incredible for our team as the bags offer the best functionality and will provide the ultimate in safeguarding for our cyclists’ gear.”Project 1t4i secured a number of impressive victories in 2011 and is aiming to expand their success into 2012. Led by German sprinters Marcel Kittel and John Degenkolb, Project 1t4i aims to compete in the 2012 Tour de France and Vuelta a Espana.OGIO recently unveiled their innovative new Endurance Collection, the brand’s first journey into the world of endurance sports, providing runners, swimmer... Click Here To Read More
The Winter X-Games have been another amazing spectacle and GoPro were there to capture all the action.With Snowboard legened Shaun White now sponsored by GoPro, GoPro's progressive team of snowboard athletes includes Shaun White, Mike Basich, Tim Humphreys, Eric Willett, Jamie Anderson, Hannah Teter and DevunWalsh. GoPro's ski team includes Tom Wallisch, Tucker Perkins, Andrew Whiteford, Julian Carr, Julia Murray, Tanner Hall, Meg Olenick, Keri Herman, Grete Eliassen, Matthias Giraud and JT Holmes.“I'm really excited to be working with the team," said Shaun White. "I'm looking forward to seeing my riding in a different light with new angles that only GoPro cameras can capture.”... Click Here To Read More
After narrowly missing the podium in Los Angeles, Ryan Villopoto grabbed a good start and stayed close to the front in Oakland, earning his third podium in four races at the fourth round of the Monster Energy Supercross. Teammate Jake Weimer put together a good ride in eighth, while Tickle and Metcalfe finished 13th and 14th, respectively. In the Supercross Lites class, Thor’s Dean Wilson put in a valiant effort in Oakland to earn a 10th-place finish after going down on the second lap and got up in last. Teammate Tyla Rattray sat out of the main event after crashing in his heat race. This weekend marked the opening round of the AMA Rekluse National Enduro Series in Wedgefield, S.C. and Thor riders made their mark on the field. Former National Enduro Champion Charlie Mullins grabbed a test win on his way to a podium finish in third, while Cory Buttrick finished just behind him in... Click Here To Read More
January 26, 2012 Subject: STOP SALE NOTICE FOR GORE® RIDE ON®BRAKE CABLESDear Customers, An issue has been identified by our supplier which leads us to request that you immediately stop the use of specific lines of GORE® RIDE ON® Brake Cables that are fitted on Campagnolo® brake systems. The affected lines are limited to certain Low Friction and Professional Brake Cables. Please ask in store for more details. When the affected cables are installed in a brake lever using the Campagnolo®style termination, it is possible that the termination end of the cable may detach from the cable. GORE® has received only one report of such detachment and no injuries have been reported. However, because the quality and safety of GORE® RIDE ON® products is paramount, we are halting sales and initiating a voluntary recall of all affected cables. You should im... Click Here To Read More
Atherton Racing and SHIMANO are thrilled to announce that they will continue their partnership for another three years. Since 2008 the Atherton’s and SHIMANO developed in intense collaboration within the realm of Downhill and Gravity components. Atherton Racing have been instrumental in helping to develop both SHIMANO Saint and PRO components and we look forward to continuing this relationship. The knowledge and feedback that the Atherton’s have given us has been incorporated into the SHIMANO Saint group, as well as their own PRO Star Series. Despite the teams transition 2 from Commencal to GT in 2012, the Atherton’s have remained faithful to SHIMANO. Dan Brown: “We are excited to extend our collaboration with SHIMANO. They have been an excellent partner over the last years. Their outstanding quality material had a great influence on our performances. We trust their material blin... Click Here To Read More
Madison are proud to announce their support of world-renowned trials rider, mountain biker and all-round two-wheeled phenomenon Chris Akrigg for 2012. Chris will be wearing Bell helmets and showcasing his now legendary bike skills using GoPro cameras.Seven months ago, Chris suffered a horrific injury whilst filming for his latest web edit. A fall from a cliff face some 40 foot high saw Chris suffer a shattered femur. A long and painful road to recovery has seen Chris overcome serious physical hardship but is now back on his bike and has released his latest video, Step By Step, filmed using a GoPro HD Hero 2.... Click Here To Read More
Sarah Storey has been seleted to represent Great Britain at the Para-Cycling Track World Championships in Los Angeles, taking place in February.Due to international cycling rules now allowing mixed teams, Sarah will line up alongside the likes of Darren Kenny and Jody Cundy in the Team Sprint."If we want to win we need the three fastest riders and Sarah is one of those," said head coach Chris Furber.... Click Here To Read More
Madison sponsored UK 4X racer Scott Beaumont has signed with Yeti for 2012 and will continue to use Shimano pedals, shifters and rear mech.Pinkbike caught up with Scott at the London Bike Show and went over his 2012 race bike.... Click Here To Read More