By Jos Dyer, 3 years ago
Founded in 2001, Singletrack is one of the UK’s best-loved
mountain biking magazines, a two-time BikeBiz Best Cycling Magazine
award-winner and is partnered by one of the most popular MTB websites on the
planet in singletrackworld.com. In a climate where print publishers are looking
for more direct routes to readers than ever, bringing the magazine direct to
bike shops will hopefully attract more readers direct at the grass roots of
cycling, as well as making it easier for current readers to pick up a copy
while getting their bike serviced or buying new kit.
Editor for Singletrack Magazine, Chipps Chippendale said
of the new deal; "This is great news, both for Singletrack and for its
thousands of readers. With the changing landscape of publishing, small
publishers like us are abandoning the waste-heavy 'traditional' newsagent
channels and working closer with our readers and the bike trade.
“In early 2020, we left the high street newsagents for good and
are concentrating on a more direct relationship with our readers. Although we
have thousands of subscribers, we need to get our magazine under the gaze (and
noses) of new customers as well. With millions of visitors to our website, we
can create a demand for new readers, but it really is in the reading and
handling (and smelling!) of a magazine that customers are swayed. We're really
looking forward to working with Madison to get Singletrack Magazine in front of
those eager would-be readers and those readers who used to sneak a copy into
the shopping basket when shopping in Smiths.
“Bike shops will now be the only place to see a new copy of
Singletrack and we'd much rather give the generous magazine margins to the bike
trade than the news trade. With readers coming into bike shops to find the new
issue, we hope that they'll stop for those other bits and pieces they knew they
needed anyway. And with Madison's huge dealer network, we're looking forward to
introducing new readers to Singletrack."
Dom Langan, CEO of Madison, said; “I have known Chipps
for many years and Madison has always enjoyed a good relationship with the
publication which we believe adds value for our industry and is very well
respected by the readership, by us and by the brands we represent. We hope by
working with Singletrack magazine we can help them reach their target audience
through our customer network and ensure Singletrack Magazine continues to
thrive.”
Singletrack Magazine is available to order from Madison now. To
place an order dealers can speak to their local sales agent or head to www.madisonb2b.co.uk.