Registration Opens for iceBike* 2027

iceBike* will return in February 2027, marking its fifth year at Manchester’s National Cycling Centre and fourth at Lee Valley VeloPark in London. Following record-breaking attendance in 2026, the two-show format will continue, giving retailers and industry partners greater flexibility over which venue they attend. Registrations are now open at www.icebike.co.uk.

Madison will once again take over two iconic cycling venues, beginning with iceBike* Manchester at the National Cycling Centre on Sunday 7 and Monday 8 February. iceBike* London will follow on Thursday 11 and Friday 12 February, returning to Lee Valley VeloPark.

The 2027 edition marks a major milestone, with Madison celebrating 50 years in business alongside the 20th anniversaries of both Genesis and iceBike* itself.

As the UK and Ireland’s largest in-house cycling trade event, iceBike* will bring together leading brands from across the Madison and Sportline portfolio. Exhibitors will include Shimano, Vittoria, Park Tool, Genesis, Ridgeback, Kryptonite, Lazer, Elite and DT Swiss, alongside many others. Brand representatives will be on hand to present their latest products and speak directly with customers. The 2027 edition will also feature several exciting developments, with new brands and products set to be revealed at the event.

iceBike* is and has always been about much more than product. Every year, the show places a strong emphasis on education, collaboration and how members of the cycling trade can work together to create a stronger industry. For 2027, the seminar programme will once again feature engaging panel discussions and in-depth interviews with leading figures from across the cycling world. Visitors can also expect a packed schedule of live demonstrations, bringing the latest products and technologies to life on the show floor.Dominic Langan, Madison and Sportline CEO said “Fifty years of Madison and 20 years of iceBike* give us plenty to celebrate, but the best part is getting everyone together. Specialist bicycle retailers have been at the heart of our story from day one, and iceBike* is where we can do our best to thank them properly, catch up with all our friends across the trade and celebrate everything that makes this industry so special. We’re going to make Manchester and London a real occasion in 2027, and I really hope you will join us.”

After the first day of the show at each venue, evening entertainment returns in the heart of the velodrome. To celebrate Madison’s 50th anniversary and 20 years of iceBike*, we’re extending the hours, adding more cocktails to the menu and bringing back the award-winning Patels Pies. It’s a chance to catch up and continue conversations after a busy day on the show floor.

This year’s goody bags are set to be our best yet, with brands contributing unique gifts and items you won’t be able to buy elsewhere.

Customers, members of the cycling industry and media are encouraged to register now to receive the latest news and updates ahead of the show. Registration is open at www.icebike.co.uk.

Watch our recap video of iceBike* 2026 here: https://vimeo.com/1166381101