Madison to distribute GTECHNIQ in UK and Ireland

author By Jos Dyer, 2 weeks ago

With its headquarters based in Northamptonshire, GTECHNIQ has more than 20 years of experience protecting and caring for luxury cars and boats. More recently the company has brought its innovative smart surface technology to cyclists, making it the perfect time to work with Madison and its extensive retail network.

One of GTECHNIQ’s most popular products is its Bike Ceramic that forms a durable ultra-slick, chemically bonded layer of optically perfect, invisible ceramic protection to a bike. This protection prevents dirt, mud and grime from bonding to the surface of your bike, which makes cleaning the bike easier.

Dominic Langan, CEO at Madison, said: “GTECHNIQ, may well be a brand already known to you from their paint protection products within the automotive industry. We believe their new range of bicycle specific products is something a discerning cyclist will want to use to protect and maintain their bikes and keep them looking their absolute best. Gtechniq presents the retailer with some interesting opportunities within the aftersales channel, value added service for new bike sales and even protecting rental bikes and reducing cleaning time. This is a high quality, well respected premium brand which sits perfectly within our offering at Madison and we know you are going to enjoy great success with GTECHNIQ.”

“We are delighted to partner with Madison Distribution,” said Rob Earle, Managing Director at GTECHNIQ Bike. “Their extensive network and deep understanding of the cycling market, make them the ideal partner to help us bring our industry-leading Bike Ceramic and maintenance products to a wider audience.”

Madison will distribute GTECHNIQ’s full range of bicycle care products headlined by the Bike Ceramic Kit and its associated products to keep your bike in top condition.

GTECHNIQ is available on Madison B2B and Freewheel now. Visit Madison B2B for more information or to order, or contact your local Sales Manager. 

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