By Jos Dyer, 3 years ago
XTERRA is a global lifestyle
brand, and off-road race series started in 1996 in Maui, Hawaii. With a racing
presence in over 30 countries worldwide and expanding, XTERRA cultivates a
passionate and dedicated community, celebrated by intrepid triathletes, trail
runners and outdoor adventurists worldwide. To learn more, visit www.XTERRAplanet.com
Vittoria’s mission is to allow
all cyclists the chance to embrace new adventures and challenges, to reach
their personal best on every ride. This is what makes the partnership with
XTERRA the perfect fit for Vittoria. Additionally, Vittoria offers a complete
range of high-performance mountain
bike tyres, which are in line with the
demanding XTERRA trails. Vittoria is the only company using four different compounds in its tyre tread to deliver
outstanding performance, grip, and durability.
Konstantinos Koumargialis,
XTERRA Marketing Director: "We are excited to welcome one of the
world’s leading bicycle tyre manufacturers, Vittoria, as the Official bike tyre
partner of the XTERRA European Tour for 2021. XTERRA is looking to the future
to create bigger and better events and having strong partners that share our
goals to grow our sport."
Ernesto Garcia Domingo, Vittoria
Spa Chief Commercial Officer: “We are ready to start this new journey with
XTERRA, a partner with whom we share the same excitement for outdoor
adventures. Partnering with XTERRA - the most important off-road triathlon
series - will allow the Vittoria brand to get closer to this strategic segment
and its enthusiasts.”