By Jos Dyer, 23 hours ago
As iceBike* 2026 draws ever closer, Madison and Sportline are pleased to reveal the schedule of talks and presentations for the show – with a focus on creating a more interactive experience for visitors.
iceBike* Manchester will take place on Sunday 8th and Monday 9th February, at the National Cycling Centre. Followed by iceBike* London at the Lee Valley Velopark in Stratford on Thursday 12th and Friday 13th February.
Scott Longstaff, Brand Director at Madison and Sportline, said: “We’re doing things a little differently at iceBike* 2026. Instead of the usual seminar line-up, we’re introducing a more interactive experience with daily panels, talks, interviews, and booth demonstrations. The goal is to inspire proactivity, encourage learning from peers, and help visitors seize opportunities – even in a challenging market.”
This approach gives attendees the chance to share knowledge and gain insights. Through panel discussions, it’s also an opportunity to understand the current state of the industry and where it’s heading.
It is a star-studded line-up across the two venues with the likes of Ed Clancy, Trudy Harrison, Calvin Jones, Dr Will Norman, Dominic Langan, Julian Thrasher and more being involved in talks, interviews or panel discussions. See the table for the full schedule and a summary of what is entailed below.
Talks and Presentation Synopsis:
Every day at 11.30am:
Shimano Launch Presentation by Shimano UK’s Head of Training, Julian Thrasher
The best place to be to find out everything that is coming from the biggest brand in the cycling industry. Hear from Julian Thrasher as he explains which new products are being launched in 2026 and elaborates on the direction of travel for the brand across Road, MTB, Gravel and Lifestyle categories. NDAs will be required before attendance.
Every day at 11.30am:
The Park Tool Mechanics Masterclass: Spoke Tension – Why Should You Care?
Carbon, steel, aluminium and more… Hosted by Park Tool Technical Expert Truman Purdy in Manchester and Park Tool Director of Education Calvin Jones in London.
Hear from the best in the business as Truman and Calvin from Park Tool give a masterclass on spoke tension. Also join us in London to celebrate the career of the great Calvin Jones who has announced his retirement. There will be drinks at 5pm on Thursday and an interview in the presentation area at 12.15pm on Friday.
Every day at 1.15pm:
Positive Retailing in Challenging Times
Join a fantastic line-up of top cycle retailers to share their success stories and how they are growing their businesses. This session focuses on knowledge sharing and helping each other succeed in a tough industry.
Manchester Monday & London Friday at 2.15pm:
E-bikes in the UK: Safety, Perception, and Building Trust
Peter Eland (Bicycle Association) and Jonathan Harrison (ACT) discuss safety, regulation, legal compliance, and initiatives such as the E-bike Registry and E-bike Positive campaign to help retailers sell responsibly and rebuild trust.
Manchester Sunday at 2.15pm:
Interview with Ed Clancy OBE and Trudy Harrison
Three-time Olympic Champion Ed Clancy is joined by former Transport Minister and Chair of Bikeability, Trudy Harrison, to discuss the positive impact of cycling.
London Thursday at 2.15pm:
Interview with Dr Will Norman – London’s Cycling Vision and the Role of Local Bike Shops
Dr Will Norman, London’s Walking and Cycling Commissioner, discusses how policy, infrastructure, and behaviour change are growing cycling and how local bike shops can act as trusted community hubs.
Manchester Sunday & London Thursday at 3.15pm:
Panel Discussion – Facing the Challenges in the UK Cycle Market
Madison CEO Dominic Langan will be joined by industry experts to explore how the sector can think differently to achieve sustainable growth.
Visitors can also expect the same excellent exclusive offers available only to retailers attending iceBike* in person.
Dealers and members of the cycling industry and media are encouraged to register now at www.icebike.co.uk.