SHIMANO teams up with Matt Jones’s HELFARE to build new jump line at Caersws Bike Park

With the backing of Shimano and Helfare, Caersws aims to put its bike park firmly on the map as one of Wales and the UK’s premier riding destinations.

As part of Shimano’s ongoing commitment to mountain biking throughout Europe, this new trail project will ensure that everyone who loves the sport has a place to ride both now and in the future. Shimano has been at the forefront of mountain biking since its first groupset, DEORE XT, was introduced in 1982. Shimano is well-known for its sponsorship of professional racing and is increasing its support at the grass roots level, by helping riders of all disciplines enjoy their time on two wheels.

Matt Jones has also been on hand to help shape the new line, and given that there aren’t too many riders on the planet who know more about getting two wheels off the ground, riders can expect a fun and challenging riding experience.

Matt Simmonds, co-owner at Caersws Bike Park, said: “As we approach our fourth year at the park, we are excited for what lies ahead. This new line is going to be the perfect addition to our trail network. To have a long-standing brand such as Shimano support the park is amazing and likewise with Helfare MTB apparel, with old and new friends joining up and we can’t wait to hit the trails.”

Matt Jones said: “When I heard the plans for Caersws Bike Park to grow, it felt like an immense opportunity for Helfare to partner with the new crew there. I raced downhill at Caersws as a junior, so I understood the potential the hill had. But rather than just sponsoring the park and sticking some banners up we thought it would be way more epic to help create an iconic trail that inspires progression and puts Caersws back on the map as one of the UK's top uplift destinations.

“In the same way we’re pushing and expanding Helfare to be a leading technical MTB clothing brand. As a Shimano athlete, I heard that Shimano was actively investing in the UK trail community, and so it was a dream come true to combine resources with a brand renowned for performance and drive. This line is going to be insanely fun to ride. Actually, ridiculously fun.”

Jonathan Davis, PR & Communications Manager, Shimano added: “We are enormously proud to support the growth of the Caersws Bike Park—effectively bringing people closer to nature. We look forward to sharing in the celebration when the line is completed in early 2024 and the awesome jumps to follow.”