By Jos Dyer, 12 hours ago
RELEASE DATE: 20th DECEMBER 2025
Maxxis Announces Exclusivity Agreement with Madison in the UK Market
Maxxis announced a new arrangement with Madison, who will become the exclusive distributor of Maxxis bicycle tyres in the UK and Ireland from 1st January 2026. Since 2017, Madison has represented Maxxis in the market, and this agreement formalises a long-term distribution plan across the territory.
Maxxis acknowledges the collaboration with Extra UK over the past years, which has supported market presence and development.
Under the new arrangement, Madison will manage retail distribution, marketing coordination, and retailer support in the UK and Ireland. The agreement includes further marketing and retail initiatives to ensure product availability and brand visibility.
Commenting on the new agreement, Madison CEO Dom Langan said: “We look forward to working with Maxxis in this new arrangement and coordinating distribution and support for retailers in the UK and Ireland.”
Scott Chen, Business Director at Maxxis Europe, added: “This agreement reflects the next step in our ongoing partnership in the UK market and formalises the distribution framework moving forward.”