After the popularity of the Mars and Snickers protein bars, Mars Lifestyle has launched four brand new products that are exclusive to the sports market – distributed by Madison.
The new Mars and Snickers Hi-Protein bars as well as the Snickers and Bounty Protein Flapjacks are for sports retailers only which means consumers cannot get these products from the big supermarket chains. The Hi-Protein bars are now larger and come with 22g of protein but still retail for the same great price of £2.19.
In addition, the new Bounty and Snickers Protein Flapjacks have been launched with 16g of protein, which offer an excellent alternative during or post-ride snack for consumers. Expect the same great taste that comes with any Mars product with the added nutritional benefit of extra protein to aid muscle recovery and building. The new range will also enjoy a new change of packaging design. This has been created to give the Hi-Protein products a collective identity, directly associated with the sports specialist market.
Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says:
“The launch of both our Mars® and Snickers® Hi-Protein Bars, and Bounty® and Snickers® Protein Flapjacks, have given us the perfect platform to introduce a whole range to our Protein by Mars family, specifically designed for specialist sports distributors and retailers. We recognised that what our products packed in taste and brand familiarity, needed to be matched with variety to suit all types of protein consumers.”
Price and availability:
The Mars and Snickers Hi-Protein bars will be available in June but the Snickers and Protein Flapjacks are available to order from Madison now.
• Mars Hi Protein Bar – £2.19 per bar
• Snickers Hi Protein Bar - £2.19 per bar
• Snickers Protein Flapjack – £1.99 per bar
• Bounty Protein Flapjack - £1.99 per bar
To order any Mars Lifestyle products, retailers are asked to speak to their local sales agent or visit www.madisonb2b.co.uk