Madison is pleased to announce its continuing support of British road racing
by providing neutral service support at the upcoming Women’s Tour and Tour of
Britain later in the year.
Neutral service support at both races will be officially sponsored by Freewheel.co.uk (Your Local Bike Shop Online) , Shimano and Vittoria and Madison has teamed
up with Tony Barry who provides neutral service support at all UK domestic races.
Neutral service cars will be equipped with bikes running Shimano groupsets and
wheels, Vittoria tyres and a range of spares from the Madison own brands . Neutral service support cars are a vital
part of major road cycling races and will be on hand to support riders that
suffer any mechanicals throughout the race.
A key date in every rider’s calendar, the Women’s Tour and Tour of
Britain have been a staple for showcasing domestic talent against the World
Tour and Madison has stepped in to ensure that riders and their bikes will be
well looked after.
Earlier this year, British Cycling announced that both races will go
ahead with a new vision for major cycling events in Britain.
Dominic Langan, CEO at Madison and
Sportline said “I am very proud of Madison for supporting the Women’s Tour of
Britain and the Tour of Britain this year with neutral service support. For the
last two decades we have supported these races as well as British road racing
in general in various guises as we value the importance of doing so in
inspiring the next generation of cyclists.”
Darren Henry, British Cycling
Commercial Director, said:
“We’re hugely thankful to our
friends at Madison for their support for this year’s Lloyds Bank Tour of
Britain events, in the latest chapter of a longstanding and much-valued
partnership between our organisation and their family of brands. Madison join a
growing family of partners supporting this year’s Tour of Britain races and our
wider vision for major events in Britain, helping us to deliver world-class
event experiences and extend our investment in the sport at all levels.”
The Women’s Tour kicks off on
Thursday 6th June in Welshpool and will finish on Sunday 9th
June in Leigh. Route details are below;
Stage 1 – Thursday 6th
June: Welshpool to Llandudno
Stage 2 – Friday 7th
June: Wrexham
Stage 3 – Saturday 8th
June: Warrington
Stage 4 – Sunday 9th
June: Greater Manchester
For more information about
Freewheel, visit www.freewheel.co.uk.
For any further questions please contact maxim.burrows@madison.co.uk