Madison to distribute iconic MX brand in the UK

author By Jos Dyer, 2 weeks ago
Madison is delighted to announce distribution of O’Neal motocross apparel in the UK. The deal will see Madison hold the O’Neal range in the UK, making it easier for dealers to get hold of the kit and remove many of the duty/shipment issues experienced post-Brexit. 

Born after California kid Jim O’Neal fell in love with motorcycle racing in the 1960’s, the following 50 years has seen O’Neal build into one of the leading brands for Motocross safety gear and apparel. Sponsoring riders like Scottish former AMA champ Dean Wilson, O’Neal’s products have the proven quality to get results in the very highest levels of the sport.  

Dominic Langan, CEO of Madison, said: “Madison has a long-proven track record in establishing and building a strong motocross apparel business in the UK and is delighted to be appointed as the exclusive UK distributor for O’Neal. Madison shares many of the same distinguishing qualities as Jim O’Neal in terms of drive, determination and a passion to be the very best we can in delivering the best products and services to our customers.”

“At O’Neal we are proud that Madison, who I would describe as a pillar of the UK sport industry, will be joining the O’Neal family representing the O’Neal brand on the motocross side of the business in the UK along with our MTB distribution partner Moore Large” said Thomas Schwarz, O’Neal CEO and President. “This will improve the O’Neal consumer experience in the UK and take it to levels we never achieved before.”

O’Neal products are available to order from 04/01/2022 on MadisonB2B or you can contact your local sales agent for more information. 

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