By Jos Dyer, 22 hours ago
Madison is excited to announce that it will begin exclusive
distribution of COROS GPS and Wearable products into the UK and Irish cycle markets.
Founded in 2014, COROS has established itself as a leading developer of high-performance GPS devices designed for athletes and outdoor enthusiasts. The company launched its first GPS watch, the PACE, in 2018 and has since expanded its range to include a comprehensive portfolio of multisport and adventure focused wearables. In June 2024, COROS broadened its offering with the introduction of its first GPS bike computer, the DURA.
With this announcement, Madison will take charge of sales, trade
marketing and channel development for COROS across the UK and Irish cycle markets.
Combining COROS’s commitment to strengthening its presence in key European
territories with Madison’s extensive distribution network, customers can look
forward to improved local support, wider product availability, and an even
stronger brand presence.
Phil Hammil, Brand Director at Madison said “We are thrilled to
announce our new partnership with COROS, a brand that has made remarkable
progress since 2018. COROShas built a strong reputation for innovation and set
new industry standards in GPS technology and unrivalled battery life.
Their unique athlete focused approach has built a loyal following, especially
amongst the endurance community. I am convinced that Madison’s market leading
distribution combined with our key retail partners will deliver a great
commercial opportunity and help take COROS to the next level in the UK and
Ireland.”
With wearable technology continuing to be one
of the fastest-growing markets in the UK, now is the ideal time for Madison to
take on distribution of the COROS brand and help expand its market share.
Madison will stock the DURA GPS bike computer, along with a selection of the
brand’s watches – including the PACE PRO, APEX 4, and NOMAD – as well as a full
range of spares and accessories.
Alec Duffield, Head of Europe at COROS adds “Partnering
with Madison marks an exciting new chapter for COROS in the UK. Madison’s
incredible reach and passion for cycling perfectly complement our mission to be
the most useful and trusted technology brand for cyclists and endurance
athletes. Together, we look forward to helping more people ride, train, and
perform with confidence.”
The full range of products will also be on
display for the first time at iceBike* Manchester and London which will be the
perfect place to learn more about this exciting addition to the Madison portfolio.
Dealers are encouraged to register for iceBike* now at www.icebike.co.uk.
Please contact your Madison Sales Manager for
more information on COROS products.