Madison to distribute Air Fom to UK and Ireland Cycle Industry

After a successful three days at iceBike* 2019 where the Air Fom stand was busy throughout the show, both parties have signed a new distribution agreement that will see Air Fom inserts being made available to retailers in the UK and Ireland.

Based in Taichung, Taiwan the Air Fom team is made up of a team of experts in bicycle engineering, materials science, product design and manufacturing. Together, they have created a fantastic new foam tyre insert that is durable, easy to replace, environmentally friendly and replicates the feeling of traditional air-filled tyres.

All Air Fom products are designed in the USA and manufactured in Taiwan from high quality Japanese materials. These foam insert sallow riders to ride without any fear of punctures and as the inserts are builtin separate sections, if something does break, the section can be easily replaced without having to purchase an entirely new complete insert.

Being environmentally friendly is at the forefront of everything that Air Fom does. Air Fom inserts are 100% recyclable. The materials used are not cross linked, so they can be reprocessed and recycled back to their original form. Packaging is also 100% recyclable, using corrugated paper board and it uses a clean manufacturing process to reduce environmental impact.

Air Fom Brand Director at Madison, Adrian Phillips, said: “Madison is really excited to be distributing Air Fom. We feel this brings a new dimension to the age-old issue of flats and how to stop them. It has lots of far-reaching opportunities from commuter bikes to hire fleets and everything in between.”

Founder and CEO of Air Fom, Mark Peterman, said: “Madison will be our exclusive Distribution Partner covering the important UK market for Air Fom Products. Madison is a premier IBD distributor with a long history of supplying top brands to the UK dealer base and now, Air Fom is a resident in their prestigious house of brands. Madison will receive the Air Fom products in mid Q2 in time for the summer cycling season. Contact Madison for further information on the line of Air Fom products. As always, Air Fom is only available through your local authorized bicycle service and is not sold online.”

Listen to Mark’s interview with Cycling Industry News at iceBike* earlier this year on their podcast.

The Air Fom inserts are available in a multitude of sizes for urban/commuter bicycles, E-MountainBikes and standard mountain bikes. For more information visit www.air-fom.com.

Air Fom products are available to book now on www.madisonb2b.co.uk or for more information speak to your local sales agent. They will also be available for consumers to purchase online at www.freewheel.co.uk.