By Jos Dyer, 3 years ago
Catalogues are and always have been a central tenet of the cycling industry. A place for distributors and brands to showcase their products and a place for shops to find all the information they need in one place. But the downside of a print catalogue has always been that they’re printed only once a year and become out of date very quickly as the product cycle never stops.
That’s why Madison is launching a Virtual Trade E-Catalogue on its B2B platform, which will be continuously updated with the latest prices and products, remaining up-to-date throughout the year to help shops keep informed on everything that’s new in our product ranges.
It's not just product and price updates that’ll be a big benefit of the E-Catalogue, it’ll also show live stock levels so instead of thumbing through the print catalogue with B2B open too, you can do both in the same place for the first time. Other benefits include the ability to access from any device (not just a PC), it’ll be usable by consumers in-store and, of course, a hugely reduced environmental impact because it’s hosted online rather than printed on paper.
Dominic Langan, CEO of Madison, said: “We are really excited about delivering something really new to the market and for Madison to be leading the way with innovative ideas to improve how we can service the needs of our customers and reduce our impact to the environment.
The new Madison Virtual Trade Catalogue is always up to date, with the latest brands, live stock levels and the latest pricing. This virtual catalogue can be accessible on all digital devices and by all staff, so you are no longer searching for the well-thumbed annual trade catalogue. The Madison Virtual Trade Catalogue is fully integrated into your MadisonB2B account too, so you can seamlessly place orders and even use alongside the consumer in your store.”
The Virtual Trade Catalogue is live on www.madisonb2b.co.uk from today (February 14th).