Madison highlights commitment to inclusive cycling at Mayor’s awards ceremony

Announcement
author By Jos Dyer, 1 week ago

Madison proudly hosted the recent Mayor’s Awards Ceremony, an inspiring event dedicated to promoting cycling as a force for positive change in Milton Keynes. The Ceremony, which brought together city leaders, educators, and advocates, highlighted the strides being made to improve inclusivity and safety for cyclists, especially women and young people.

Madison and Sportline CEO Dominic Langan summarised the event in his welcome speech by saying "Cycling represents freedom, health, sustainability, and joy. But for many women, those benefits remain out of reach because of the very real barriers they face, from safety concerns to lack of inclusive infrastructure. At Madison, we see our role as more than just a business. We are deeply committed to using our platform to drive positive change and work alongside the community to make Milton Keynes a beacon of inclusion and safety for cyclists everywhere."

A key moment of the evening was the recognition of the first-ever Youth Bicycle Mayor of Milton Keynes, a groundbreaking achievement that underscores the city’s commitment to empowering the next generation of cycling advocates. The Youth Bicycle Mayor was presented with an award by the Mayor of Milton Keynes herself, symbolizing the growing focus on youth leadership in this vital area.

Madison’s long-standing partnership with Milton Keynes Council was another highlight of the ceremony. Thanks to Madison’s supply of bicycles and helmets, Abbey Hill Primary School received two prestigious awards: Leading Bikeability School and Most Improved Bikeability School. These accolades reflect a remarkable 144% increase in Year 6 pupils completing Bikeability training—an achievement that stands as a testament to the power of collaboration between businesses, schools, and local authorities.

Kellie Parsons, Marketing Director at Madison and Sportline said: “We are proud to be part of the Cycling Citizens MK Alliance and these awards are vital for highlighting the success stories that will help us increase the share of journeys taken by bicycle and number of women cycling in Milton Keynes. A huge priority for the Alliance is to inspire the next generation of cyclists which is why we support Bikeability with Ridgeback bikes and cycling equipment to get as many children on bikes as possible. There is so much work going on behind the scenes and we are confident that together we will make Milton Keynes a true cycling city.”

Madison is also excited to announce its support for the upcoming MK Mayor’s Festival of Cycling, scheduled for 23-31 March 2025. This event promises to further celebrate and promote cycling in Milton Keynes, fostering even greater participation and innovation across the community.

The Mayor’s Awards ceremony was more than a celebration—it was a call to action. Madison remains committed to working alongside city leaders, educators, and advocates to ensure that cycling in Milton Keynes becomes safer and more inclusive for everyone.

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