iceBike* 2024 seminar schedule

author By Jos Dyer, 1 month ago

This year’s iceBike* seminar line-up is the strongest yet


Madison is delighted to announce the seminar schedule for iceBike* 2024. Anyone who's been to iceBike* before knows that it's a lot more than just products on stands. Of course we're excited to showcase the brightest and best products from some of the biggest names in cycling, but we also want iceBike* to be a productive and informative show where we can all get together and help our businesses - and the cycling industry - to improve and expand. 

That's what the iceBike* seminars are all about. They're a way to share knowledge as well as a chance to ask questions and this year's line-up is the strongest yet. There are a wide variety of topics covered and subjects to pique your interest no matter what your plans for 2024. These seminars run daily at both the London and Manchester shows, so you’ll have the chance to attend any seminar no matter what day you’re planning on coming.

One big draw this year will be Cycling Industry News’s insights into how data can help to forecast the future for the bicycle industry. CIN’s Market Data Project from 2023 will be discussed, as well as analysing data from the last 6 years to take a look at longer term trends.

On top of that Asecos will be talking about E-Bike battery safety and fire prevention – a very relevant topic given how the popularity of E-Bikes continues to increase, ACT will be diving into how to reform the Cycle to Work scheme and the Bicycle Associate will be on hand to talk about their National E-Bike Battery Collection Service.

Check out the below for a brief look at what's on at iceBike* this year. Full daily schedule will be confirmed in the coming weeks:


Madison Services & Freewheel

Meet the teams behind Madison's services and Freewheel and dive into the details of how it all works. From what makes Freewheel unique to our new warranty returns service via credit control, eCommerce and more. Everything you've ever wanted to know.  

CIN - Using data to forecast the bicycle industry's future
Join Cycling Industry News for a look at how having data to benchmark individual bike shop results and objectives has never been so important. CIN Editor Jonathon Harker presents some of the latest insights from their Market Data Project. 

Asecos & E-Bike battery fire safety

With E-Bikes becoming more and more popular, battery safety and fire prevention has never been more important for bike shops. The Asecos team are on hand to explain their products and showcase their 2024 lineup.

ACT - Cycle to Work Scheme Reform

The Cycle to Work scheme is in need of major reform to ensure that it works for bike shops as well as consumers. Come along to hear ACT’s proposal for change to make sure nobody loses out.  

Shimano CUES
Learn all about CUES – Shimano’s groupset revolution – and the commercial opportunities it presents for you and your workshop business. CUES is a huge step towards simpfying how groupsets are specced and, more importantly, how many spares you need to stock. 

British Cycling - The Road to Paris
On Thursday at iceBike* North join British Cycling Performance Director Stephen Park as he offers a fascinating insight into all the hard work and preparation that will take Team GB riders to the Paris Olympics in 2024. This is a unique opportunity to get an understanding about what it takes to succeed at the highest level of the sport.

Shimano Service Centre & SSC Mobile
Do you want to become part of the UK’s largest bike servicing network? Learn about the benefits of becoming a Shimano Service Centre and their new initiative for 2024 in ‘Shimano Service Centre Mobile’, an extension of the concept aimed at professional and dedicated workshop businesses.

Sustainability in the Apparel Industry
Join Charles Ross, a lecturer on performance apparel and sustainability at Leeds University and RCA, to look at the issues facing apparel technology and the environment going forward, and how Madison Clothing is taking a lead on the subject.

Ask the Panel

Join the Madison and Sportline directors for a Q&A on the biggest issues the cycling industry faces today.

Dealers and members of the cycling industry are encouraged to register for the show now to stay up-to-date with all the news about the show. Subsidised rooms are available to Madison customers too, so please register and visit the website as early as possible to avoid disappointment.

Registration is open now on

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