iceBike* 2024 keeps two-venue format after best show ever in 2023

author By Jos Dyer, 8 months ago

In 2023 iceBike* debuted a North/South two-show format with events in both Manchester and London. While it was a radical departure from the previous Milton Keynes-based show the new approach was enthusiastically received and ended up as the best attended iceBike* ever. Not wanting to mess with a good thing Madison and Sportline will be running that same two-event format again in 2024 with shows again in both Manchester and London. 

iceBike* South will come first on February 25th and 26th, then iceBike* North later that week on February 29th and March 1st. There’s only one small logistical change from 2023 and that is the venue for the London show, which moves to Stratford’s Lee Valley Velodrome. 

iceBike* really needs no introduction as one of the biggest cycling trade shows in the UK, but for anyone who isn’t familiar with the event it brings together over 70 brands showcasing their latest and greatest products, brand representatives and seminars from industry experts, as well as Madison and Sportline’s own Accounts, Credit Control and Customer Care teams. And of course, there’s the always-excellent evening entertainment which provides the chance to meet up with friends and acquaintances from across the industry.

Dominic Langan, CEO at Madison and Sportline, said: “Following the success of the new format, two location iceBike* in 2023, where we saw a 25% increase in attendees, I am pleased to announce iceBike* 2024.

“At the end of iceBike* 2023 we conducted an extensive customer survey and took your comments on board to fix any shortcomings and to build on the successes. Register for iceBike* 2024 and we'll bring you innovation, inspiration, stimulation, education and support for you, your staff and your business. We want iceBike* to be fun, social and provide you with plenty of interaction with all of our brands and the people behind them, along with plenty of product to look at and touch!

“We continue to exist in a challenging market environment where we all need to be at our best if we want our businesses to not only survive this downturn but to be positively resilient so when the market does pick up, and it will, we are all hitting the ground running. Everyone, who is running a business, should be exploring every avenue and opportunity to help build business growth and this is what iceBike* is designed to achieve. I look forward to seeing you all at either the Manchester or London velodromes.”

Dealers and members of the cycling industry and media are encouraged to register now to stay up to date with the latest news about the show. Registration is open now on

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