Get ready for Summer with Madison Clothing SS24

author By Jos Dyer, 1 month ago

With the weather finally starting to look up and cyclists everywhere casting furtive glances at their summer bikes, Madison Clothing is back and ready for SS24. This new range puts the focus back on drop-bar riding with the Flux and Roam lines containing pieces for performance and adventure cyclists no matter what their budget.  

Heading up the SS24 lineup is the Flux short sleeve road jersey. Focused on performance and made from lightweight material, it’s a smart jersey at a killer price point (£39.99) that pairs up with last season’s Flux EIT bib shorts to make a top performing, wallet-friendly combination. In tandem with that goes the Flux Ultra Packable Waterproof Gilet which is a perfect pocket stuffer for those days when the weather could change at any moment. But don’t worry, the MTB riders out there haven’t been forgotten as there’s a new summer-ready Flux jersey and DWR shorts on the way too.

Next up comes Roam, which is kit for the adventurous rider that wants to go anywhere and ride everything. With the Roam shorts already in the range, the jersey is added into the mix to make a full outfit and if you need another layer on top of that there’s a Primaloft-equipped gilet and a packable jacket to keep you going no matter what the weather.

Madison Clothing has also made several updates to their socks, including brand new Flux performance socks for the road, using a lightweight construction and open knit mesh panels to increase airflow. The Roam Crew Sock is a robust general-purpose cycling sock with a lifestyle look that’s designed for long days out on any bike

On top of the soft goods, Madison Eyewear has a great-looking new set of glasses in the Code Breaker. As debuted at iceBike* the Code Breaker features a TR-90 full frame with Polycarbonate lenses that offer full UVA/UVB protection, as well as an adjustable nose piece. They’re available in a variety of colours and the only thing more eye-catching than the glasses themselves is the £39.99 price point – or £59.99 for a three-lens pack.

One of the most important things about all this new kit is that it follows Madison Clothing’s commitment to sustainability. The brand has a zero-to-landfill policy which means that, in conjunction with the new repair centre, every piece of kit that comes back is either repaired and returned to the customer or sent to its partner company and turned into new items like bar bags, hats or even dog beds so that nothing goes to waste. With 90% of the range already made from recycled materials, this is a real commitment to sustainability at both ends of the supply chain.

The brand is also extremely proud that all plastic has been removed from its packaging since last summer, with paper bags and cardboard being the only materials on show and even the packaging itself has been vastly pared-down to make sure only essential materials are used.

The entire SS24 range is available now on the B2B.


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