With the weather finally starting
to look up and cyclists everywhere casting furtive glances at their summer
bikes, Madison Clothing is back and ready for SS24. This new range puts the
focus back on drop-bar riding with the Flux and Roam lines containing pieces for
performance and adventure cyclists no matter what their budget.
Heading up the SS24 lineup is the Flux short sleeve road
jersey. Focused on performance and made from lightweight material, it’s a smart
jersey at a killer price point (£39.99) that pairs up with last season’s Flux
EIT bib shorts to make a top performing, wallet-friendly combination. In tandem
with that goes the Flux Ultra Packable Waterproof Gilet which is a perfect
pocket stuffer for those days when the weather could change at any moment. But
don’t worry, the MTB riders out there haven’t been forgotten as there’s a new
summer-ready Flux jersey and DWR shorts on the way too.
Next up comes Roam, which is kit for the adventurous rider that wants to go anywhere and ride everything. With the Roam shorts already in the range, the jersey is added into the mix to make a full outfit and if you need another layer on top of that there’s a Primaloft-equipped gilet and a packable jacket to keep you going no matter what the weather.
Madison Clothing has also made several updates to their socks, including brand new Flux performance socks for the road, using a lightweight construction and open knit mesh panels to increase airflow. The Roam Crew Sock is a robust general-purpose cycling sock with a lifestyle look that’s designed for long days out on any bike
On top of the soft goods, Madison Eyewear has a great-looking
new set of glasses in the Code Breaker. As debuted at iceBike* the Code Breaker
features a TR-90 full frame with Polycarbonate lenses that offer full UVA/UVB
protection, as well as an adjustable nose piece. They’re available in a variety
of colours and the only thing more eye-catching than the glasses themselves is
the £39.99 price point – or £59.99 for a three-lens pack.
One of the most important things about all this new kit is
that it follows Madison Clothing’s commitment to sustainability. The brand has
a zero-to-landfill policy which means that, in conjunction with the new repair
centre, every piece of kit that comes back is either repaired and returned to
the customer or sent to its partner company and turned into new items like bar
bags, hats or even dog beds so that nothing goes to waste. With 90% of the
range already made from recycled materials, this is a real commitment to
sustainability at both ends of the supply chain.
The entire SS24 range is available now on the B2B.