Exciting new camera/light brand partners with Madison

author By Jos Dyer, 2 weeks ago
Madison is delighted to announce a partnership with TOOO Cycling for exclusive distribution of their products in the UK cycle market. 

Based in Shenzhen, China, TOOO Cycling are one of the most exciting new players in the bike camera market. The name is a derivative of an ancient Chinese character meaning road, journey or trip which fits nicely with their central product: the DVR80. 
The DVR80 is an 80-lumen rear light - visible from one-mile away - combined with a video camera capable of 1080p at 60fps on maximum resolution, or a maximum run time of 9.5hrs using the most economical settings. Using a Sony IMX 323 Sensor, the DVR80 is designed for use in a dimly lit environment and can adjust to ambient light levels making it the perfect companion for early morning or twilight riding. It’s also IPX5 waterproof, so you don’t need to worry even if you’re out riding in really bad weather and it can even withstand being fully submerged for five minutes. 

Adrian Phillips, Brand Director at Madison, said: “We are very pleased to be able to work with TOOO in bringing this innovative product to the market. Bike cameras and lights make cycling safer for everyone and having worked closely with the West Midlands Police Force when they launched Operation Close Pass, it was clear that a combined camera and light product is paramount to safer cycling. The product is sleek easy to use and fit and we believe that this is the most credible and reliable unit that is available on the market. We look forward to working with TOOO in launching the brand into the UK and Ireland.”

The TOOO DVR80 is available now on MadisonB2B, or you can contact your local sales agent or call Telesales on 01908 326000. 

More you might like

Madison & Sportline Sales Team Structure

Melbourne-based phone mount brand returns to Madison with an increased focus on independent bike dealers

Madison to distribute one of MX’s biggest wheel brands