Marketing Digital Content Manager

Head Office, Knowlhill Closing Date: Jun 30, 2024

Main purpose of the job:

Digital Content Manager duties include producing and publishing content, writing, editing for all Madison and Sportline websites

• Formulating content strategies and managing the content plan

• Content Managers should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy. Here, content is defined as multimedia articles, blog posts, images or videos that aid in fostering engagement online

• Managing a content team consisting of writers, graphic designers, videographers, etc

• Formulating a cross-platform content strategy

• Brainstorm with team members to develop new ideas

• Supporting Ecommerce social media

• Provide editorial, creative and technical support to team members

• Track web analytics to ascertain content engagement levels

• Manage content across all platforms, including email and social media

Key Areas of Accountability:

• Content Management

• Onsite Merchandising

• Social Media Content

• Product Embellishment

• Some Promotional Planning

• Ensure that all site content (product/category/brand/company pages) meet the latest SEO guidelines

Experience:

• Working with CMS driven eCommerce platforms

• The ability to understand and interpret commercial objectives

• Can understand and create dynamic contextual content

• Creative copy writing

• SEO data structure

• Blog Management

• The ability to interpret and respond to Web Analytics data and other KPI’s

• Experience of using CMS

• Retail experience and /or eCommerce experience

• Image Editing (Adobe Photoshop or similar)

• Experience with Google Tag Manager (GTM) and eCommerce Analytics

• Search Engine Optimisation (SEO) basics for eCommerce

• Social Media channel content creation

Skills:

• For this role it is essential that candidates have previous experience of working in the digital industry on web related content, Ideally, experience of Microsoft Packages (Word, Excel and PowerPoint), basic HTML, Google Analytics and Adobe Creative Suite packages are preferable

• Candidates should also be able to demonstrate excellent communication skills, together with the ability to work accurately and confidently to meet deadlines

Contact:

This is a fantastic opportunity to join a dynamic and thriving company and further develop your career. You must be computer literate and have an interest in cycling. To find out more about Madison and our parent company please visit www.hyoung.co.uk

To apply, please send your CV and covering letter (including your salary requirements and why you’d like to be considered for this role) to deb.newman@madison.co.uk Please quote ‘Digital Content Manager’ in the subject header. Please note that we may not be able to respond to all applicants individually as we usually have a very high response to our adverts.