I’m incredibly proud to have served Madison since 1989 and as the CEO since 2005. It feels just as fresh and exciting now as when I first joined the company when we thought anything was possible if we just put our minds to it.
Madison has always maintained a strong commitment to supporting and developing UK cycling talent. Producing multiple world champions, the Madison Saracen Factory Race Team has provided the platform for young riders to excel in the sport.
The brand team at Madison work tirelessly with our brands on everything from product development and marketing to ranging and stock. We want to make sure that we cover all bases when it comes to getting the best for our partners and, ultimately, that’s means the best deal for our customers and the end consumers too.
You know you’re doing something right when you dominate a category so completely that your name becomes the eponym. When was the last time you heard someone say ‘bike computer’? That’s right, they don’t. They say Garmin.
When you think cycling, you think Shimano. The Japanese brand is arguably the biggest name in the sport, and have been at the forefront of component design for nearly 100 years.
Making great rider apparel since 1977. Aimed at all different types of cyclists from road, urban to off-road, at prices that won’t break the bank.
From making the world’s finest hubs and spokes to manufacturing their own rims and building some of the finest on and off-road wheels on the planet, DT Swiss don’t mess about.
The world’s oldest helmet company with over 90 years of experience, passion and dedication. Infused with Belgian cycling heritage, Lazer are always trying to create the perfect mix between design, comfort, safety and technology.
Kryptonite have come a long way since Michael Zane travelled around the USA in his VW van touting the world’s first U-Lock. They’ve transformed, quite literally, from one man and a van into the world’s leading brand for action sports security.
Recognised as the world’s leading manufacturer of specialty bicycle lubricants and cleaning products.