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Madison Genesis - Team Unveil Volvo Car UK as Official Car Supplier

Posted on: 31/10/2012

Category: Cycling Team Rider News

As preparations continue for the debut season of the Madison Genesis team, we are excited to announce that Volvo Car UK has come on-board as team sponsor and official car supplier to Madison Genesis. As part of this sponsorship deal the Madison Genesis team will be using the top-of-the-range Volvo XC70 as team support cars. The team cars are the heart of any race team, effectively becoming the main hub of activity during race days and so having vehicles that are up to the task is extremely important.

"The race convoy can be quite a hostile environment, so I'm really excited to be driving an XC70 that has the performance to take these conditions in its stride whilst also having the capacity to transport the spares necessary to keep a professional cycling team on the move."
Roger Hammond , Madison Genesis Team Manager

With a focus on precision and craftsmanship, the Volvo brand is perfectly aligned with Genesis who share the same core values of simplistic, beautiful design, matched with a focus on performance and innovation.

"Volvo is well known for its combination of performance and strength, making it the perfect partner for the Madison Genesis cycling team. Combining versatility and practicality with the prestige of a premium brand, the XC70 will be the ideal team support car. We look forward to playing our part in the team's future success." Selwyn Cooper, National Corporate Operations Manager, Volvo Car UK

For a brand of Volvo's calibre to be involved with the Madison Genesis team re-affirms our commitment to creating a credible top-level road team and we cannot wait for the 2013 season to start.

"It takes a lot to put together a road cycling team like the Madison Genesis team, especially when you are discerning about the brands with whom you associate. Beautiful functionality is a design ethos shared by both Volvo and Genesis bikes, confident to be different, attentive to detail and valuing craftsmanship. We are proud to have Volvo Car UK as a partner and the XC70 to drive our team success in 2013." Dominic Langan, Madison CEO

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