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Monday saw the official UK launch of the new GoPro Hero 3 take place at Red Bull Studios, London.
This invite-only event, organised by GoPro’s UK distributor, Madison, was an opportunity for 140 key media and opinion formers from as diverse publications as T3, The Independent, MBR and Stuff to come together for a day of hourly presentations from the UK GoPro product demonstrator team in the luxurious and fitting setting of Red Bull’s UK base.
These intimate product sessions gave journalists the opportunity for an in-depth look at the new range of Hero 3 cameras, as well as a first-look and hands-on with these fantastic new products. With outstanding feedback on the new GoPro Hero 3 range throughout the day from GoPro veterans and new-comers alike, the Hero 3 range looks set to take the UK by storm once again!
GoPro Hero 3 UK Launch from Madison on Vimeo.
After a day of packed presentations it was then time to unwind with an evening event that bought together more than 170 of the UK’s top GoPro dealers, assorted press and other guests to celebrate the new Hero 3 in style!
After a complimentary bar, refreshments and a guest DJ, the capacity crowd were introduced to the latest addition to the GoPro family by no other than Ortis Deley of The Gadget Show fame.
After watching the official Hero 3 launch video and being presented with the new product, guests were treated to an exclusive GoPro edit from Vertigo films.
Madison Presents : GoPro Hidden Heroes from Madison on Vimeo.
The party atmosphere continued long into the night, with everyone buzzing about the possibilities of the new GoPro Hero 3!
The GoPro Hero 3 Silver and White Edition will be hitting UK stores this week, with the much-anticipated Black Edition expected to be on the shelves in November.
View the full photo galleryfrom the event on the Madison Facebook Page
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