In 1994 Paul Maples, a retired research chemist was determined to find a way to end the messy inconvenience and performance inefficiencies caused by the dirt, grease and grime build up on his chain. He set out to develop the first and only chain lube that would 'self-clean'. Clean Ride™ is that product; the original White Lightning chain lube. Clean Ride has become world renown because it actually repels and sheds dirt and grime from your chain and parts while you ride. It was, and is, so unique it has been awarded four patents.

In 2000 Finish Line purchased White Lightning company. White Lightning has grown to become the best selling bicycle lubricant in the USA and enjoys strong sales and popularity in over 15 countries.

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