Hailed as the ‘original’ energy drink, Red Bull first appeared on the Austrian market in 1987 and has since gone from strength to strength, rolling out to the international market in the mid to late 90’s and establishing itself as a truly global brand. There isn’t an action sport in existence which Red Bull hasn’t got strategically placed, highly visible representatives more often than not sitting comfortably towards the top of the rankings. The list of sports in which a Red Bull presence is apparent is endless, including all facets of skate, winter, adventure, aerial, water, bike, ball and motor sports. The brand supports so many of the big names and personalities in core sports, including the Athertons, Travis Pastrana, Ryan Sheckler, Jamie Nicholls, Paddy Graham, Sebastian Keep, Kye Forte, Robbie Maddison, Corey Martinez, Travis Rice, Cyril Despres, Danny Macaskill, James Stewart, Mat Rebeaud, Stefan Everts, Tanner Hall and Daniel Dhers to name but a few!
Marketing aside, Red Bull is an energy drink that works. With its unique combination of ingredients it has been specially developed for times of increased mental and physical exertion. Red Bull Energy Drink has always been, and always will be more than just a hot secret for the night owl and the non-stop party-animal. It is appreciated by a wide range of people, for day or night, for job or fun. People who need more energy learn to value Red Bull and the number of people who do is increasing all the time.
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