Pearl Izumi was founded in 1950 in Tokyo by a devoted father who wanted to produce Japan’s first bicycle racing apparel for his son, a promising racer. He took time researching the best technical clothing for his son with a dedication and determination that underlines the company today.
‘Pearl Izumi’ meaning the gem - ‘pearl’ - and an area of Japan known for its clear water - ‘Izumi’ – can be literally translated to mean ‘fountain of pearls’ and is a metaphor for the quality and technicality of Pearl Izumi’s sports apparel line.
The brand began distribution in the US in 1981 and in 1989 Pearl Izumi USA acquired the license for the US market, with the research and development team based, in Boulder, Colorado. But as it celebrated its 60th anniversary in 2010, which in many eastern cultures means a time for rejuvenation or ‘Kanreki’, Pearl Izumi’s marked its rebirth by a return to its roots in Japan, as part of a Shimano brand.
Pearl Izumi combines the best of East and West’s expertise in developing performance apparel technologies and remains dedicated to meeting the needs of the serious sports enthusiast. Pearl Izumi is a leading brand in performance cycling apparel with ground breaking anatomic 4D chamois technology developed to meet the needs of pro-racing team Garmin-Transitions.
Using technologies derived from cycling, and working closely with 2 times Ironman champion, Tim DeBoom, Pearl Izumi successfully diversified in running and triathlon with footwear technologies such as the seamless upper and 1:1 interface.
Now an internationally recognised brand, Pearl Izumi is distributed in more than 25 countries worldwide.
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