PRO is one of the most dynamic bicycle accessory brands in the market. Over the last decade, the Shimano-owned PRO brand has grown considerably into a major player in the bicycle accessory market. The ongoing development of new products, the never-ending drive to improve, and the high level of quality for an affordable price have been responsible for the success of PRO.
In 2006 PRO took a major step by becoming the official supplier of the UCI Pro Tour cycling teams Rabobank and Credit Agricole. Since then more UCI Pro Tour cycling teams joined forces with PRO, Francaise des Jeux, Team High Road, Skil-Shimano, Agritubel, Euskaltel, Milram and Gerolsteiner all riding a mix of PRO handlebars, stems, aerobars, and time trial wheels. This close relationship with the professional cycling world give the PRO engineers all the extra input needed to develop products that really matter. Furthermore, nothing beats real-life testing.
Of course, PRO does not focus exclusively on the professional; within our range we offer products that fit the needs of any rider from Elite level to the enthusiast. The program covers all product categories, from carbon disc wheels to cycle computers. We guarantee the quality of our products in every category. What’s more, with PRO, you’ll be pleasantly surprised to discover how affordable superior quality can be. Because we understand riders, we have a simple philosophy: you should be able to afford the same equipment used by professionals without being a professional yourself. PRO powers your performance!
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