Madison has been a leading brand in the British bicycle industry since 1977. Using their substantial market experience Madison saw the requirements of a select range of products in the British bicycle market. Through technological development and market research Madison have released a range of products that not only meet but exceed the market requirements.

These products include:

Saddles
Too many cyclists are willing to put up with pain and discomfort in the posterior, rather than investing in a proper saddle designed for their style of riding. The saddle makes the intimate connection between you and your bicycle and thus can determine the quality and comfort of your ride. Modern materials and technologies have helped to create the latest range of anatomic saddles to eliminate traditional discomforts, providing exactly the right support in the right places.

Eyewear
Glasses are not just for looking good – they are an essential part of your cycling equipment as they keep out sun, grit, wind, and rain from your eyes. Madison designs are so streamlined, light, and stable that you will hardly know you are wearing them – but your eyes will thank you. All Madison eyewear ensures a high level of optical clarity, and exceeds British and European standards for impact resistance.

Clothing
Madison clothing offers a range of the essential cycle clothing for all riders, with a wide range of sizes, shapes, and prices. The benefits come from improved comfort on the bike, and although all levels of rider will benefit from using a few specialist items of clothing, it is the occasional rider who will feel the benefit the most: it is those leisure rides who do not spend long periods in the saddle that tend to suffer from the greatest discomfort.

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