Genesis bikes are designed and developed by a small group of riders to fulfil the demands of those who make the UK riding scene one of the most diverse and exciting in the world.
Many new genres and trends in cycling have originated here and we’re proud to help continue this legacy. Our advantage at Genesis is that we focus purely on the UK market, therefore we can offer a wide range of complete bikes and framesets that have tangible benefits on home ground. But we don’t limit our riding to the UK either, we know from experience that these bikes also perform at the highest level in places where the hills are a bit bigger.
A bike that’s been honed on the steep roads, precipitous mountains or hectic streets of the UK has earned the confidence to take on anything it may come across, anywhere. With experienced testers and team riders to rely on, Genesis has the insider knowledge on what it takes to fine-tune a bike until it’s ready to take on the world.
Everything about our bikes focuses on the ride — ride quality, riding style and the rider’s overall experience. Genesis offer bikes that defy categorisation and offer something different, simply because they can offer new ride experiences.
Starting with a desire for a particular ride style or feel, we develop bikes in stages to meet the brief — from prototypes that test the concept through to frame development to finalise the tube selection. There can be a fine line between a frame that simply holds components in place and a frame that allows the bike to become much greater than the sum of its parts, so our aim is to always know when we’re on the right side of that line.
When we come back from a ride enthusing about the way the bike rides and what it lets us do, or find ourselves sneaking in quick blasts between other commitments just to get out on the bike more often, we know we’ve got it right. We’re proud to offer the results of this ride testing in our 2010 range.
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